Logo of Alexander Kaiser, Nickname poolie

Hi, I'm Alex. I build digital things — and collect mechanical ones.

est 1983 _ digital 1998 _ studio 2012

»Alexander impresses with above-average creativity and a deep understanding of digital products, processes and design. Innovative, structured and always with a strategic vision.«

— Peter Richarz, CEO of Dieter von Holtzbrinck Ventures


Alexander Kaiser and his team build digital products that are used by millions of people in Germany, for companies such as Worldline, HomeToGo, Wüstenrot, Volks- und Raiffeisenbanken, Burda and UNICEF.Together successful from day one: Since founding pooliestudios in 2012, one of the very first clients was the team behind MeinPraktikum.de. Together with the Embrace Group (Bertelsmann Investments), we’ve since helped build innovative platforms for digital recruiting — including today’s market leaders like Ausbildung.de, MeinPraktikum.de and trainee.de.In June 2022, pooliestudios became part of the publicplan group, an IT service provider for the digitalisation of public administration with a focus on open source-based software solutions.Before founding pooliestudios, Alexander worked for six years as an art director and product designer at Media Ventures GmbH, a venture capital company owned by Ströer. There he was involved in projects such as NEU.de, Weg.de and PKW.de.According to Handelsblatt, Alexander is one of the leading digital product designers and user interface experts in Germany.Where the nickname »poolie« comes from remains a secret 🤫


pooliestudios sold in 2022
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